
Services
Public Relations
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creating, building and maintaining a positive brand image, proactively source stories/angles to pitch to media,
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plan and execute PR campaigns leading up to significant events/launches,
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manage media enquiries/spokespeople,
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manage media calls / photography
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manage media crises (provide messaging/talking points etc and provide advice)
Digital Marketing
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Manage social media platforms (Facebook, Instagram, Twitter (X), LinkedIn & TikTok)
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Prepare a social media plan (aligning with overarching marketing plan) or specific social media campaigns leading up to special events/launches
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Websites – build content for new websites and build basic websites in-house or outsource website development if complex
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Update/refresh existing websites and provide and update content regularly
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Write content for social media platforms and administrate if needed
Marketing Support
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create, build and maintain a positive brand image,
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work with businesses to form and manage a marketing plan that aligns with their business goals,
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prepare plans for specific marketing campaigns (leading up to events/launches/race-days etc),
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write campaign scopes for advertising outlets, scripts, content where needed,
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Prepare in-house marketing material – booklets, pamphlets, stationery suites (letterhead/templates/email marketing templates etc), signage, business cards etc. (working with a businesses graphic designer if in-house, or outsource)
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Basic photography (for a media op for example)
Event Management
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Prepare Event Management Plans including Risk assessments, Traffic Management Plans, specific event material (programs, maps, pamphlets, signage, menus etc)
General Communications
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Write and activate regular communication to customers/members/clients – for example newsletters (posted or emailed)
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Reporting – can support the development of quarterly/annual reports
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Content requests from external stakeholders (e.g. provide content for magazines, newsletters, event calendars/programs, tourist operators etc)
Funding Applications & Plans
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Applications - prepare applications for funding requests, prepare marketing/media plans, collate research and data, prepare the post-event reports and measure results
